TRIPLEDART DIGITAL
TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.
We’re not a traditional agency:
  • We focus on pipeline, SQLs, and revenue — not vanity metrics
  • We build full-funnel paid media engines, not isolated campaigns
  • We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work
We’re building for where paid media is going — not where it’s been.


Role Overview (Summary)

This role sits at the center of TripleDart’s AI-driven content engine. As a Senior Copywriter, you’re not just writing — you’re owning the quality system that ensures everything the AI produces is sharp, accurate, and on-brand. Your work directly impacts client trust, retention, and how effectively the entire workflow scales.
  • Own final QC for all client-facing copy (ads, landing pages, email, sales assets)
  • Ensure zero copy-related escalations and eliminate churn risk
  • Improve AI output by refining ICP context, brand voice, and prompts
  • Act as copy POC on client calls — lead discussions and translate feedback
  • Contribute to TripleDart’s own marketing and positioning
  • Operate as a senior IC with full ownership of the copy quality system



Key Responsibilities

A. Quality Control

  • Final QC on all client-facing copy before it ships (ads, LPs, emails, decks, social)
  • Apply 6-point QC: weak claims, tone, factual accuracy, terminology, redundancy, FUD
  • Flag issues with one-line fixes (no full rewrites)
  • Zero tolerance for hallucinated stats — if it’s not in the brief, cut it
  • Treat QC as a retention safeguard, not just editing
  • Maintain 24-hour SLA (faster for urgent work)
  • Keep a QC log by client + issue type to spot patterns

B. Brand Voice Ownership

  • Act as copy POC for assigned accounts
  • Join client calls as the copy authority
  • Build & maintain brand voice docs (tone, vocab, do/don’t examples)
  • Turn vague feedback into clear, actionable fixes
  • Defend strong copy when right; adapt when client insight is better
  • Flag risks early — no surprise escalations

C. Improving AI Workflow

  • Build client-specific context (ICP, voice, banned words, claims, competitors)
  • Convert QC issues into prompt improvements
  • Continuously refine prompts (briefs, angles, ICP, QC)
  • Track first-draft acceptance rate per client
  • Identify where AI underperforms → route to human-led work
  • Stay ahead on tools (what’s useful vs noise)

D. Internal Growth Contribution

  • Work on TripleDart’s own marketing (LPs, email, social, sales assets)
  • Deliver 1 meaningful growth asset/month
  • Help shape positioning and messaging
  • Study competitors and bring insights back to team
  • Treat TDD as a top-priority client

E. Documentation & Standards

  • Maintain house copy guide (voice, banned words, claims, tone)
  • Document QC decisions for repeat use
  • Build a tagged library of strong examples
  • Ensure systems run smoothly without dependency on you
What Your Day-to-Day Looks Like
  • Review copy with a numbers-over-adjectives lens — back every claim with proof or rewrite using mechanism
  • Flag weak briefs or misfiring AI output before drafting begins
  • Run QC async with clear, actionable feedback the team can implement immediately
  • Take full ownership of anything you sign off — you’re the final accountability layer
  • Spot gaps and push for better — improve prompts, challenge weak tone, raise the bar
  • Communicate early and directly when something’s off or delayed — no last-minute surprises


What Success Looks Like

  • Act as the final quality gate — nothing ships without your sign-off
  • Build a track record of zero copy-related escalations and strong client trust
  • Catch deep brand-voice issues and turn them into system-level improvements
  • Own brand voice across accounts and become the go-to authority in client conversations
  • Continuously improve the AI workflow — better first drafts through sharper context and prompts
  • Drive retention by ensuring no copy erodes client trust
  • Define standards, contribute to growth, and leave the system more scalable and consistent


Why Join TripleDart

  • Work on high-impact copy for fast-growing global SaaS companies — where quality directly affects retention
  • Operate at the center of an AI-first marketing engine, shaping how automation scales without losing quality
  • Own a role where QC isn’t editing — it’s a core business lever tied to client trust and churn
  • Get real ownership early — you’re the final gate before anything goes live
  • Build systems, not just outputs — your inputs improve the workflow across every account over time

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